We are fortunate that our clients love working with us and have remained loyal for many years. Our mission goals are what set us apart and help keep us on track. Below are the key mission goals that underpin our identity and embody who we are.
The #1 goal for all of us here at Greyhound Search Marketing is to achieve maximum results and ROI for our clients. This goal is firmly at the forefront of every decision we make and every piece of work we complete.
To achieve this goal, we must first fully understand your goals and KPIs.
Once we fully understand your goals and KPIs, we can then create the most effective and efficient marketing strategies to achieve them.
Exceeding expectations while under-promising and over-delivering are the cornerstones of our relationships with our clients.
Here at Greyhound, we adopt a ‘customer first’ mindset so that everything we do inspires and delights our clients.
In the current world of AI, automation and efficiency, we believe the human touch is slowly being eroded and removed from interactions with clients. That is why being personable, engaging, proactive and consistent are constant drivers of our customer service standards.
When we can inspire and delight our clients while achieving maximum results for them, we experience an extra sense of enjoyment and satisfaction in our work and relationships with them.
To achieve the best possible results, you must be both a leader and an expert in your field. That’s why, here at Greyhound, we approach everything we do with a strategic mindset and in a professional manner.
We take pride in leading our clients on a journey of achievement but we also respect our place within their wider organisation and the relationships we have with their people.
We are also constantly learning, innovating and evolving our knowledge and expertise, and we always look to share our unique knowledge and experience with our clients whenever we can.
No long-term partnership can ever be long-lasting without a high level of trust. That is why our excellent reputation means the world to us. and we strive to maintain and enhance it with clients and the industry.
We enhance our reputation and trust with clients by utilising effective communication and transparency at all times. We don’t want our clients to feel uninformed or neglected, nor do we want them to feel like they never hear from us.
By encouraging open dialogue, transparency and a commitment to continual feedback, we not only enhance our reputation further but also establish a strong bond and trust.
In a world dominated by data and AI, leveraging this data is critical for making better decisions. Data, when used correctly and intelligently can unlock a whole treasure chest of opportunities.
We not only leverage data and AI insights but we layer these insights on top of our real-world skills, knowledge and experience to ensure any decisions we make are backed up by data and sound reasoning.
By ensuring all actions are data-driven and backed up by real-world experience, we provide our clients with the very best of what we have to offer, ensuring the best chance of success in the modern AI world.
Ultimately, our goal is to make a positive difference for our clients. In addition to achieving outstanding results from our campaigns, we aim to make a positive impact in other key areas, including relationships, communication and collaboration.
One of our key brand pillars is ‘less talk, more listen’. This is based on our experience working with many clients over many years. Our clients appreciate the way we take the time to listen and fully understand their points rather than confusing them with technical jargon.
Another one of our key brand pillars is ‘share the joy’. When we achieve a key goal or milestone for our clients, we view it as an achievement for ourselves as well.
Ready to get more traffic to your website or eCommerce store? Below are the key search marketing services we offer.
You need high search engine rankings or your business will suffer. An affordable SEO strategy from Greyhound will get you there AND keep you there!
One of our local SEO campaigns will make sure your business ranks highly in search engines for your local area. Be seen by local users and get more customers in your area!
We specialise in eCommerce SEO campaigns that will ensure your eCommerce store ranks highly in search engines and turbo-charges sales!
Get instant targeted traffic with one of our tailored PPC ad campaigns designed to increase your conversion rates and drive more leads!
Our local PPC campaigns will generate instant traffic to your website from local customers in your target areas. Be seen and get more customers today!
Our specialist eCommerce PPC campaigns will attract instant and high-converting customers to your online store. Boost your online sales today!
In addition to mission goals, it’s also crucial for a company to have specific values. Our values help us stay grounded, focused and ambitious. Below are the key values we adhere to every day.
“Quality is remembered long after the price is forgotten” – Maurizio Gucci
Without doubt, the most important value we aspire to is excellent service for our clients at all times, no ‘ifs’ and no ‘buts’.
Exceptional client service is essential not only for client satisfaction but also for achieving goals and objectives.
We strive to delight our clients with our commitment to exceptional client service and consistently high standards.
Whether it’s clear and concise communication, timely responses, going the extra mile or just being professional at all times, we aim to be recognised as the leader in client service in our industry.
“Talent wins games but teamwork and intelligence win championships” – Michael Jordan
One thing we know which is vitally important for our clients is a commitment to professionalism. We ensure that professionalism comes as standard in everything we do.
In today’s highly competitive landscape, professionalism shouldn’t be an option; it should be a given.
One way we embody professionalism is to be transparent at all times.
We don’t hide or ‘blag’ if things aren’t going according to plan; instead, we explain why and work extra hard to resolve all issues and ensure that things get back on track as quickly and efficiently as possible.
“In thy face I see the map of honour, truth and loyalty” – William Shakespeare
Here at Greyhound, loyalty is one of our most important values. We live and breathe it internally and with all of our clients.
One of our loyalty red lines is conflict of interest. We don’t take on multiple clients who are targeting similar users and demographics.
Instead, we prefer to stay loyal to our clients and give them our full attention and commitment, especially as they have chosen and committed to us.
When we work with a new client, their competitors become our competitors and we see ourselves as an extension of their team.
“Efforts and courage are not enough without purpose and direction” – John F Kennedy
Nothing worthwhile has ever been created in our world without the ambition of an individual or organisation to make it happen.
Whether that’s achieving results that many thought couldn’t be completed or innovating something new that many never thought possible, ambition is what drives progress and success forward.
We personify ambition. We aim to be the best search marketing agency, delivering the best results for our clients whilst also becoming an industry thought-leader with our skills and knowledge.
“Coming together is a beginning, staying together is progress and working together is success” – Henry Ford
Here at Greyhound, we believe that strong collaboration is the bedrock of any success between client and agency.
One way we establish collaboration is by agreeing to and working towards a shared vision.
Once we have established the shared vision, we can then agree on campaign KPI’s and collaborate accordingly.
Whether that be clear communication, knowledge sharing or transparency, when we collaborate effectively, everything becomes much easier.
“I can improve the up-time and the reliability. I can intervene and cause a better outcome before there’s a problem” – Michael Dell
A successful partnership can only be achieved when both parties work closely together. That’s why one of our core values is ‘reliability’.
Being reliable is just as important as any other skillset. By being reliable, we give our clients extra peace of mind.
Whether it’s an urgent issue that needs resolving as quickly as possible or something as basic as being a sounding board to bounce ideas off, our commitment to reliability means we will always be available, ready to serve and support our clients when they need us.
We specialise exclusively in search marketing campaigns, which means our knowledge, experience and passion are focused and harnessed. We are not a ‘jack of all trades and master of none’.
We specialise in search marketing for a reason: we’re passionate about it, we excel at it and we continually strive to be the best in the business at it.
We are also committed to providing you with an unforgettable, results-driven experience through our outstanding levels of customer service excellence, our professional and personable approach and our unrivalled determination to help you succeed.
As in any partnership, communication is key to mutual success. Our two primary objectives are to establish a meaningful, long-term relationship with you and to deliver exceptional results for your business.
We accomplish this through our diligent client partnership approach, during which we consult with you, share information and ideas, and develop a precise search marketing strategy tailored to your company – all specifically focused on securing the best return on your investment.
We integrate seamlessly with internal and external teams through clear communication, shared tools (such as Microsoft Teams, Google Workspace, Slack, Trello, Asana or Zoom) and well-defined roles.
We treat your team as partners – aligning on goals, communicating regularly and adapting to your workflows to ensure seamless collaboration.
Our unwavering focus on transparency, speed and collaboration drives us to achieve results together, whether working with in-house marketers, designers or third-party providers.
Trust and results, not locked-in contracts, should drive long-term partnerships. Most clients choose to stay with us because they like us as people, we do as we say and we deliver measurable growth, not because they’re tied down.
Of course, complex SEO and PPC campaigns are an investment and can take time to deliver results but as confidence grows, we scale together. Our goal is to earn your commitment through performance and results; however, we also appreciate that some companies and organisations prefer to utilise legal contracts for legal obligations and peace of mind. Therefore, we are also happy to work under contract.
We maintain precise, timely and clear communication at all times. You will also have a dedicated account manager who will co-ordinate your campaigns with our specialist team for maximum efficiency.
We typically meet fortnightly or monthly via Zoom, Microsoft Teams, Google Meet or a communication tool of your choice and we can also integrate into your Slack, Trello and Monday workflows for improved communication and efficiency. We also provide detailed monthly performance reports. We’re also available during UK working hours and always quick to respond. Our goal is to feel like an extension of your team, not just another agency.
We see our clients as collaborative partners. You provide insight into your brand, goals and target audience, as no one knows your business better than you.
From there, we take the lead on strategy, execution and reporting. We’ll keep you informed and involved in key decisions and look to establish further collaboration opportunities where possible. It’s a true partnership built on trust, communication and shared success.
Real feedback from real clients – see why they trust us.
