Get instant targeted traffic with one of our tailored PPC ad campaigns designed to catapult your conversion rates and slingshot your sales!
If your website is struggling to attract traffic or has suffered a decline in traffic, a well-constructed and executed PPC campaign can drive instant, targeted traffic to your website with higher conversion potential.
Additionally, if you aim to drive targeted traffic to boost conversions for a specific service or product, a PPC campaign is an ideal solution. It’s also effective for boosting promotions or seasonal offers.
When done right, a PPC campaign can be an essential channel for the success of your website.
The problem is that, when done incorrectly, you could end up spending a small fortune on wasted clicks from users who are not relevant to your business or have low intent to convert.
You need a PPC campaign that is fine-tuned and focused only on the correct user with the highest conversion potential, so you get maximum ROI on your spend.
Creating a PPC campaign that delivers exceptional results and ROI is an art form.
We have been running successful PPC campaigns for many years, generating maximum ROI on every penny spent for our clients.
With so many constantly changing variables, it is essential to know what works and what doesn’t; otherwise, your spending will run away with itself.
Add to the mix the ever-increasing usage of AI in PPC campaigns and things can get very confusing, very fast!
This is why PPC campaigns created and optimised by Greyhound Search Marketing are results-driven and built on data, knowledge and experience, so that we utilise all our skillsets to maximise the success of the campaign.
Creating a successful PPC campaign takes skill, knowledge, experience and commitment. Below is an example of the process we go through.
Like with any successful marketing campaign, a thorough and detailed discovery session should always be the first point of call.
A successful discovery session will not only allow you to meet the team members who will be managing your PPC campaign but also help foster trust and encourage effective collaboration.
Once all introductions have been made, we then begin a 'fact-finding' session where we become familiar with all aspects of your business, including your services, customers, competitors and industry.
The reason for this fact-finding session is significant, as the insights gained will help refine and shape your PPC campaign objectives and KPIs.
Once all campaign objectives and KPIs have been agreed upon, we just require access to your Google Analytics, Google Ads and Microsoft Bing Ads accounts.
We can then address any final questions you may have before we begin the first phase of your PPC campaign.
Now that the discovery session is complete and we have identified key insights into your business, customers and marketplace, we can begin the research phase of the project.
As part of the research phase, we delve deeper into your current paid ad campaigns, analysing customer data, competitor performance, customer demographics and website conversion data to create a bespoke PPC campaign designed to increase sales and conversions, and maximise ROI on your ad spend.
Once all the research data and insights have been collated, we can then begin formulating them into an actionable PPC strategy.
Now that all necessary research has been completed and all data and insights have been collated, it is time to start formulating your PPC campaign strategy.
The PPC campaign strategy serves as a framework that allocates every action and task to the correct time and specialist within our team, encompassing technical improvements, design and creative, and bid management.
Your PPC campaign strategy will also be split across different channels, such as paid search ads, paid display ads, paid video ads and re-marketing, to ensure that any work carried out is seamless and intertwined with the other channels in the campaign.
One of the first things we look to do before we start implementing your PPC campaign is to identify opportunities for maximum user-experience (UX) and conversion rate optimisation (CRO).
If you are going to spend money on ads, you want to ensure you get the maximum return on your investment.
We do this by maximising the conversion potential of your landing pages.
By enhancing your main navigation, page layouts, visual designs, call-to-actions, unique selling points and conversion forms, we can maximise your website's conversion potential.
Now that your PPC campaign strategy has been devised and planned, and all necessary UX and CRO enhancements have been made to your website, we can proceed with the key tasks and actions of the campaign.
The first task of your PPC campaign is to optimise your current paid ads or create new ads if required.
To ensure the maximum performance of your new ads, we focus on optimising your ad headlines, descriptions, call-to-actions, site links, images and videos.
We enhance your ads' appeal to potential customers by distinguishing them from competitors and making them more attractive to your target audience.
Now that your PPC campaigns and adverts are ready to go live, we need to allocate effective bidding for each campaign and ad.
Bidding is the process of allocating spending budgets by setting maximum cost-per-click (CPC) or cost-per-impression (CPM) for each ad campaign and ad.
We optimise bidding by allocating higher CPC and CPM to the best-performing keywords, filtering out low-performing ones (negative keywords) and ensuring that the best-performing user demographics and locations receive higher CPC and CPM allocations.
Now that your PPC ad campaigns and ads are live and generating results, we take into account feedback data and insights to further improve and optimise your PPC campaign performance.
We collate feedback through various methods, including analytical data, conversion data, internal business feedback and external feedback, enabling us to continually evaluate and adjust your PPC campaign to maximise its performance.
The goal of the feedback phase of the PPC campaign is to continually optimise your ad campaigns and ads to maximise performance, ensuring you achieve the highest ROI from your ad spend.
One of the most essential components of any PPC campaign (and often overlooked or made complicated by other digital agencies) is the monthly campaign report.
The monthly campaign report is critical, as it not only reports back on key metrics such as campaign and ad performance, keyword bidding, spend vs ROI and conversions, but it can also be used to report on specific KPIs that are important internally for your business.
To ensure our monthly campaign reports are tailored to your specific needs and only contain the information you want and need, we will work closely with you to create a customised monthly report that meets your unique requirements.
When a PPC campaign is set up correctly, it not only generates instant traffic to your website, it can also deliver many more benefits for your website and business as a whole. Below is an example of some of the benefits you can expect.
One of the unique benefits of a PPC campaign is that it can drive traffic to your website instantly.
Instant targeted traffic is crucial if your website is relatively new, with no established brand awareness or SEO capabilities to fall back on and you want to start generating traffic to your website as quickly as possible.
Whether you have a newly launched website or an already established one, we can ensure that you get maximum traffic for your budget so you start reaping the rewards immediately.
Another unique benefit of a PPC campaign is that you can target and bid on specific keywords that have the highest chance of generating a conversion. In our industry, we call this ‘user intent’.
By focusing your PPC budget on keywords with a stronger conversion intent, we not only maximise the ROI of your PPC campaign but also ensure that we target users with the highest conversion potential.
This means we can reduce your CPA (cost-per-acquisition) and increase your ROAS (return-on-ad-spend).
A PPC campaign is one of the few marketing channels where you can specifically target your marketing spend.
Unlike other digital marketing channels that focus on targeting a broad user audience, PPC is unique in that you can allocate your spending to specific user groups.
A PPC campaign driven by smart data enables you to target a specific demographic of users rather than targeting everyone. This means you only spend on acquiring the particular types of users you are looking to attract to your website.
Like any digital marketing campaign, when set up and executed correctly, a PPC campaign can also enable your business to gain a competitive advantage over your rivals.
While your rivals may be focusing on social media or other forms of digital marketing, our PPC campaigns will ensure your brand is at the forefront for users actively searching for your services.
As users who visit a website through a search engine have higher conversion potential, this gives you an even greater competitive advantage.
Another key benefit of a PPC campaign is that it boosts your brand awareness.
This is especially important if you are a new brand or have just launched a new website.
By ensuring your PPC ads are tailored correctly and targeting the correct users, your brand can quickly become the ‘go-to’ brand for users looking for your services.
With brand awareness being a key factor for repeat customers, a PPC campaign can help etch your brand into users’ minds.
As PPC campaigns are based on a ‘pay to play’ model, any PPC campaign must be set up correctly and finely tuned, otherwise your spend could spiral out of control or be spent on low-converting traffic.
Whether you are targeting a specific area or the whole of the UK and beyond, when a PPC campaign is fully optimised and laser-targeted on the ideal users and potential customers you want to target, it can deliver a great return on your investment and help keep your spend to a minimum.
Real feedback from real clients – see why they trust us.
In simple terms, a PPC campaign can deliver results immediately. Once Google/Microsoft has approved your PPC campaign and ads, and you have allocated a spend budget which will allow your ads to appear at the top of the search results pages, if the keywords you are bidding on have a decent amount of search volume, then you will start to get traffic to your website pretty much instantly.
This can depend on a variety of factors, such as the keywords you want to target, the competition for those keywords and the size of your target demographic. Ultimately, it comes down to the budget you have available to spend. Whether you have a £500 or £500,000 monthly spend budget, it’s about making sure you get maximum ROI on that spend.
We have been running PPC campaigns for nearly 15 years, right back to the days when Google first launched Google Ads (originally known as Google Adwords). We have also worked with local SME businesses and national and international businesses, so we know what works and how to create successful, results-driven PPC campaigns for our clients.
Each PPC campaign is unique, so we must consider a variety of factors when working on our clients’ campaigns. Some PPC campaigns are significantly more fine-tuned and advanced, so they don’t require vast amounts of management time. Other PPC campaigns may be just starting, so there will be a lot of management time needed to keep reviewing and refining them to perfection. Either way, we are always transparent and honest with our clients about how much time is required for their PPC campaigns.
Ideally, you will own the PPC ad accounts as they belong to you. We should act more like a manager of your PPC campaigns within your account. If you are starting with PPC and don’t have any PPC accounts set up, we will create one for you with your credentials and add ourselves as account managers. This way, you know your PPC account will be set up correctly and you will always have ownership of it.
Since PPC campaigns are primarily driven by spending, their cost depends entirely on your budget. Our PPC management fees typically start at £500 per month plus your spending budget but our goal is to ensure you get the best ROI possible on every penny you spend.
We appreciate that not every client is the same. Whilst some clients are happy to work on a trust and loyalty approach, others prefer the security and peace of mind that comes with a contract. We are pleased to work on a contractual basis if this is what you prefer.
Maximise your return on investment with one of our targeted PPC campaigns that delivers real results. Fill out our quick enquiry form below and let’s grow your business faster!
