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If you are a local business seeking to boost your online presence and attract more local customers, a Local PPC campaign could be the solution you’re looking for.
When a Local PPC campaign is set up correctly and optimised for maximum performance, you can start seeing results very quickly.
The ability of a Local PPC campaign to target specifically local users and drive them to your website quickly is unmatched.
Although a Local PPC campaign is simpler than a traditional PPC campaign, it can still be quite complex to get right. If it’s not set up correctly, you’ll waste your spending.
That is why the goal of any Local PPC campaign is to ensure that all spend is focused only on local users with the highest conversion potential.
Although creating a Local PPC campaign may sound straightforward and relatively easy to set up, it can be just as complex and fiddly to develop as a traditional PPC campaign.
Since there are so many important factors to keep in mind, such as specific keyword targeting, customer demographics and competitor advantage, when a Local PPC campaign is not set up correctly, your local ad spend can quickly be consumed with little to no ROI.
The team here at Greyhound Search Marketing have been creating, running and optimising successful Local PPC campaigns for our clients for many years, delivering fantastic ROI and client success.
We use data, knowledge and experience as our guiding principles so that our Local PPC campaigns are always maximised to their full potential, backed by sound data and insights.
A local PPC campaign requires many stages to be successful. Below is an overview of the stages we take to create our local PPC campaigns.
Before getting started on a Local PPC campaign, it is always a good idea to have a thorough discovery session first. The reason for this is that a discovery session allows everyone involved to meet each other in person.
This not only fosters a good working relationship but also enables us to learn more about your business, its customers and the target areas you wish to focus on.
Once we have identified and fully understood everything we need to know about your team, your business and your KPIs, we just need to obtain access to your Google My Business, Google Analytics and Google Ads accounts.
We can also answer any final questions you may have before we get started on the first phase of your Local PPC campaign.
The first phase of any Local PPC campaign is the research phase. In the research phase, we will delve deeper into the insights gained from the discovery session.
Additionally, we will research your competitors, keywords and target demographics to ensure we have all the necessary information to construct your Local PPC campaign.
We will then take all insights, data and knowledge and formulate them into a priority list of actions which we then use to form the basis of your Local PPC campaign.
Now that we have everything we need to begin constructing your Local PPC campaign, the first stage of construction is choosing the best type of PPC strategy for you.
As you will be targeting specific local areas for your business, a demographically driven Local PPC campaign, focused on lead conversions, will be ideal for your needs.
Now that we have selected the campaign strategy, we will begin optimising your Google My Business profile and creating your ads.
Before we start creating any ads, we first need to optimise your Google My Business profile, as this is the platform on which a Local PPC campaign is conducted.
Also, Google uses the data in your GMB profile to help with user and location targeting, so it's vitally important we get it optimised, correct and up to date as much as possible.
Now that your GMB profile has been optimised and your Local PPC campaign is created, we will next begin to develop compelling ads to capture your target users' attention.
We utilise captivating headlines, descriptions and callouts for your ads so they maximise visits and conversions.
Now that your Local PPC campaign is active and your compelling ads are ready to go live, we next need to ensure the correct bidding strategy is in place.
A bidding strategy enables us to bid on high-converting keywords and keyphrases searched for by users in your target locations.
We ensure that we maximise your PPC budget by focusing exclusively on keywords and keyphrases with high conversion potential.
Now that your local PPC campaign is live and we are starting to drive targeted local users to your website, we now look at ways of utilising feedback data to enhance further and optimise your Local PPC campaign.
We analyse feedback data from your Google My Business and Google Analytics accounts to understand how users interact with your website, identify which keywords and keyphrases drive the most conversions, and determine which keywords are not delivering value.
We then incorporate any additional feedback from you and your team, and implement actions to achieve an even better ROI on your campaign.
Like with any form of marketing, you need to know the value and impact it has had on your business.
This is why we create a monthly report, which will include insights around campaign performance, spend vs ROI, conversion data and user behaviour data.
We create the report based on your requirements. Some clients prefer very technical, detailed reports, whilst other clients prefer reports that contain campaign KPI & ROI data.
Either way, we will create a monthly campaign performance report that is tailored to your needs.
When you have a fine-tuned and optimised local PPC campaign setup, you get additional benefits too. Below are an example of some of the extra benfits you can get from a well-executed local PPC campaign.
Suppose you’re a local business targeting local users. In that case, a local PPC campaign is an excellent way of getting your business in front of them and driving an increased volume of traffic to your website quickly.
When local PPC ads are created with geo-targeting and conversion in mind, a higher percentage of users will click the ads, resulting in more traffic to your website.
When you have more targeted traffic visiting your website, you automatically boost the performance of your website.
Another key benefit of a local PPC campaign is that it can drive immediate conversions.
When a local PPC campaign is optimised and targeted correctly, you have a much better chance of converting this traffic into leads.
Due to the relatively cheap cost-per-click in a local PPC campaign, it offers one of the best ROI, making it perfect for a local business with limited marketing budgets.
One of the unique benefits of a local PPC campaign is that you can laser-target your spend on specific types of customers in particular areas of your choice.
This is exceptionally important if you don’t have a big marketing budget and every penny counts.
If you are a new business with a limited marketing budget, a local PPC campaign is a great way to target your spend on the most high-converting users in your target area(s).
If your business is not visible online when local customers are looking for your services, you can guarantee your competition will be.
One of the most often overlooked benefits of a local PPC campaign is that it automatically gives you a competitive advantage over your rivals who are not taking advantage of this local traffic stream.
By implementing a laser-focused local PPC campaign, you dominate the local search results pages.
Another benefit of a local PPC campaign is the increased brand awareness of your business.
When your customers can find your website and engage with your business, you automatically benefit from this increased brand awareness.
When your brand is strategically positioned across key digital marketing channels, you naturally become a key brand in your targeted demographics, which is essential for conversions.
As a local PPC campaign only targets specific local locations, it is significantly less expensive than a traditional PPC campaign that may target the whole of the UK and beyond.
When a local PPC campaign is set up correctly and laser-targeted on local users with high conversion potential, it can deliver fantastic return on investment.
If you’re a small local business or start-up, then a local PPC campaign is a great, cost-effective traffic stream to tap into.
Real feedback from real clients – see why they trust us.
As a local PPC campaign is specifically designed to target potential customers in your local area, when set up correctly and fully optimised, your local PPC ads will be at the top of search engine results for local people searching for your services. This can drive near-instant traffic and leads for your business.
Undoubtedly, the best platform for creating a local PPC campaign is Google. This is simply because Google has the lion’s share of users and it has specific PPC campaigns designed purely to target a particular area(s). Although other search engines can target local areas with their PPC platform, they don’t have the targeting capability that Google does.
One of the benefits of a local PPC campaign is the ability to target specific areas like cities, towns and even postcodes. You can also set catchment areas around a particular location, such as your home or office, within a specified radius. This means your ad will only show to users who are in these specific areas or catchment areas.
There are a variety of unique benefits that a local PPC campaign offers over a traditional PPC campaign. One of these is cost-efficiency, as local PPC campaigns are usually a lot cheaper because you’re targeting a small area compared to the whole of the UK. Also, as you’re targeting specifically local users and potential customers, you can get a much better ROI compared to a traditional PPC campaign.
Absolutely! A local PPC campaign is more suited to mobile devices, as these types of users and potential customers use their mobile devices to search for local businesses. Also, advertising platforms like Google use the location of mobile devices to align them with their local advertisers better.
Like with all types of PPC campaigns, costs are driven mainly by how much advertising spend you have available. Our local PPC campaign management fees usually start at £200 per month plus your spend budget. Our goal is to deliver as much ROI as we can for your total local PPC combined budget.
Attract more local customers with one of our precision local PPC campaigns. Boost leads and sales in your area. Complete our quick enquiry form below to start growing locally!
