You need high search engine rankings or your business will suffer. An affordable SEO strategy from Greyhound will get you there AND keep you there!
SEO is one of the oldest, most trusted and most cost-effective forms of digital marketing. It makes sure your business is visible online when potential customers are looking for your services and products.
Not only does SEO drive targeted traffic to your website and help your website convert this traffic into conversions, but it also helps build trust in your business. SEO can deliver any business or organisation excellent ROI on their digital marketing spend.
If your website’s SEO is not fully optimised, or even worse, non-existent, then you are automatically at a disadvantage compared to your competition.
If you want to survive and thrive in the hyper-competitive search landscape, you need an SEO strategy that delivers real value.
Here at Greyhound Search Marketing, we know a thing or two about SEO. We have been optimising websites for nearly 20 years, so we know what works and what doesn’t work.
We have seen it all. From the early wild west days of meta keyword tags and link farms to modern-day AI and EEAT, we have been and continue to be at the forefront of SEO success for our clients.
It is this vast knowledge and experience that allows us to create highly successful SEO campaigns for our clients across all types of industries and demographics, driving real results and ROI.
If you are looking to drive real organic traffic and grow your brand, one of our tailored and data-driven SEO campaigns will help you achieve your goals.
The start of any long-term, successful relationship between a client and agency always begins with a proper discovery session.
During the discovery session, everyone is introduced to each other, allowing you to meet the team members who will be dedicated to the success of your campaigns and business.
This personal connection is essential for building trust and helps lay the groundwork for seamless collaboration.
Once introductions are complete, we conduct a fact-finding session to familiarise ourselves with your business background, the customers you serve, the services you offer and your key competitors.
Once we have all your business background information, we will discuss and agree on the campaign's key performance indicators (KPIs) and address any remaining questions you may have before we begin the campaign.
No marketing campaign can be successful without first understanding who your customers are and how well you compare to the competition.
Now that your campaign is ready to kick off, we start by conducting a thorough research project.
We research your competitors, customers and industry, and identify the high-traffic/high-converting keywords that customers will use to find your website.
After conducting this research project, we compile and segment all data and insights into actionable and scalable tasks that will help form the cornerstones of your SEO campaign.
Now that we have compiled, analysed and allocated all your business background and customer/competitor research in your bespoke SEO campaign plan, it's time to get the ball rolling.
First, we conduct a detailed and thorough SEO audit of your website to identify any technical SEO issues, on-page SEO issues, content issues or user experience issues.
We will also audit your backlink profile (off-page SEO) to ensure you are not suffering from a search engine algorithm spam penalty.
Once the SEO audit is complete, we compile all data and insights into tasks that can be addressed quickly and easily (quick wins) and tasks that require long-term actions.
Now that we have completed a detailed SEO audit of your website, it's time to address and fix all the 'quick win' tasks we have identified so we can begin making immediate SEO improvements to it.
Whether it's improving the quality of your website's content, enhancing its technical performance (also known as 'core web vitals') or other website elements that help drive SEO success, we will address and resolve these quick wins as the campaign's immediate priority.
By addressing and fixing all SEO quick wins, we can immediately start improving your SEO performance and help lay the groundwork for the more complex and technical SEO tasks later in the campaign.
Now that all the quick wins have been implemented and your website is well on the way to increased organic traffic, we must analyse and identify opportunities for improved user experience (UX) and conversion rate optimisation (CRO).
By analysing and improving your page layouts, forms, visuals, unique selling points, call to actions and unique features, we can ensure that we get the maximum opportunity for conversion from any user who visits your website.
By implementing UX and CRO improvements early in the campaign, we set your website up for maximum success and ROI as the campaign drives a larger volume of traffic to your website.
Now that all the quick wins identified in the SEO audit task have been fixed and addressed, and UX and CRO improvements have been made, it's time to get started on the more complex elements of SEO, specifically the technical SEO elements that ensure your website performs at its maximum potential.
Technical SEO elements we will look to fix and address include your website's page load speed, ensuring it loads as quickly as possible on all devices.
We will also optimise your website's 'core web vitals,' which are Google's internal technical SEO criteria and are essential for ranking highly in Google search results.
Other technical SEO elements we will address and optimise include your website's URL architecture, ensuring it is mobile-friendly, implementing additional technical SEO functionality such as schema and structured markup, maintaining clean HTML and ensuring it can be indexed and crawled efficiently by search engines.
Now that we have addressed all your technical SEO issues and ensured your website is performing to its maximum potential, we focus on improving all your on-page SEO elements.
On-page SEO elements include optimising your website's meta titles, meta descriptions, headings/subheadings, images, content formatting and internal links to ensure search engines can not only index and rank your website as highly as possible but also that users can easily navigate your website, consume your content and be encouraged to take action, such as making a conversion.
We can further improve your SEO performance by optimising your website's CTR (click-through ratio) within search engine results pages.
We achieve this by crafting headings and descriptions that resonate with your target audience.
To optimise your content, we will first review all of your website's content and evaluate its quality against our internal quality metrics and the quality metrics provided by search engines (for example, Google's own 'EEAT' metrics).
This will enable us to identify which content performs well, which content can/needs to be improved and which content can be safely removed or repurposed.
After reviewing and improving your current website content, we can identify new content opportunities that will enable your website to target more specific keywords and attract even more traffic.
One of the best ways to improve your off-page SEO performance is to attract 'backlinks' to your website.
Backlinks are like votes of confidence in your website, which in turn helps search engines better understand your website's authority.
Unfortunately, not all backlinks are created equal. Search engines actively punish websites with too many low-quality or non-relevant backlinks.
We will reach out to high-quality, trustworthy and relevant websites in your niche or industry and look to build relationships with them.
This means we can identify opportunities to attract more backlinks to your website by marketing your brand, content and unique selling points in ways that will encourage high-quality and relevant websites to link back to your website.
AI SEO, also known as 'AEO' or 'GEO', has revolutionised the search landscape over the last few years.
Both Google and Microsoft Bing utilise AI assistants to influence how their search engines deliver results for user search queries.
This means that for your website to thrive and succeed in modern-day SEO, it needs to be optimised for AI.
Fortunately, we optimise for AI and know what it takes to successfully be cited and included in Google and Microsoft Bing's AI search results.
Now that all the core elements of your SEO campaign are running smoothly, we continually look for ways to improve your SEO campaign further and adjust to any changes in your business, industry or the search landscape.
One of the primary ways we achieve this is by conducting regular feedback sessions with you, allowing you to advise us on any necessary changes to the campaign.
Additionally, we identify and act on any recommendations and opportunities you believe we should pursue.
By acting on your feedback, we ensure that your SEO campaign is constantly evolving and focused on the key KPIs of your business.
This allows us to quickly adapt and react to any significant business changes and new opportunities.
One of the key aspects of any SEO campaign is a detailed report that contains insights and performance data against agreed-upon KPIs.
Our monthly SEO campaign report provides you with the key information you need in a format and narrative that is easily digestible and understandable.
Our monthly SEO campaign report will include insights such as ROI, organic performance, conversion performance and user data, along with a breakdown of SEO work completed for the month and the impact it is forecasted to have on the SEO campaign.
Our monthly reports are bespoke to your exact needs, so you only receive the data and insights that you want and need.
SEO is widely considered the most cost-effective and productive long-term digital marketing strategy for businesses and organisations looking to increase their website traffic.
Due to the potentially unlimited amount of keywords and search terms a website can rank for organically, its performance is not restricted by budget (like a PPC campaign).
Also, once established, a well-optimised website can continue to attract targeted traffic even if the focus of the campaign has changed.
The quality of organic traffic is also much higher than that of other channels.
SEO is also widely regarded as offering the best return on investment and value in terms of generating sales and conversions.
The main reason for this is the ‘trust’ users give to websites that rank highly in organic search engine results pages.
If your website ranks highly in search results pages for relevant keywords and search terms with decent search volume, and is conversion-optimised for your target users, you can achieve a fantastic conversion ROI.
Organic traffic also correlates with multiple conversions and conversions of higher value, too.
A unique benefit of a well-targeted SEO campaign is that it can enable your business to gain a competitive advantage over your competitors.
SEO is not just about getting your website to the top of search engine results; it’s also about establishing your brand in the minds of potential users and customers, especially when they are showing high intent to take action, like making a conversion.
Once your brand becomes the ‘go-to’ brand in your industry, search engines reward this ‘trust’ and enable your website to capture more traffic and conversions than your competitors.
One of the main benefits of a highly targeted SEO campaign is brand awareness, especially if you’re a new brand or an already established ‘non-digital’ brand looking to capture a slice of the digital marketplace.
When you deploy a well-constructed SEO campaign, you can go from nobody knowing about your brand to all of a sudden becoming the #1 brand that customers are interacting with.
Once your brand is firmly established and generating user interest and conversions, our content strategy, as part of your SEO campaign, will then focus on ensuring that converting users become long-term, repeat customers.
Another key benefit of a well-executed SEO campaign that achieves high keyword rankings is brand trust.
As search engines, notably Google, have been around for over a quarter of a century, users now trust them to rank genuine, high-quality and relevant websites at the top of their search results pages.
Therefore, if your website ranks highly in search engine results pages, you automatically benefit from a ‘brand trust’ signal in users’ minds and it is this brand trust that helps massively when it comes to increasing conversions and sales.
No matter what form of digital marketing you choose, it all comes down to return on investment (ROI). When it comes to SEO, it is arguably the most cost-effective form of digital marketing in terms of ROI.
Since there are virtually an infinite number of keywords and search phrases users can use to find your website, and each keyword is not restricted by a spending budget like in a PPC campaign, SEO traffic can be limitless.
If your marketing budget is tight and you are looking for long-term results, then SEO is one of the best marketing channels for ROI.
Real feedback from real clients – see why they trust us.
Unlike a PPC campaign, which can drive instant traffic to your website, an SEO campaign can take a little longer before it starts to show results. This is because SEO performance is built up over time through consistent improvements to your website and online reputation.
Typically, a well-executed and well-resourced SEO campaign can start to deliver results after just 2–3 months. However, for more competitive niches and industries, results may take a little longer.
Any SEO agency or SEO freelancer who claims they can guarantee #1 keyword rankings is simply being unethical. It’s as simple as that. Due to the constant evolution of search engine algorithms and the emergence of new competitor websites, keyword rankings are continually changing. Even Google can’t guarantee #1 rankings for specific keywords on its own search engine.
We have been SEO optimising websites for nearly 20 years. We have pretty much seen it all. Our knowledge and experience have been developed through years of continual research, experimenting, testing and feedback, not from reading a few blogs and case studies from unknown ‘SEO gurus’ with no context at all.
This is a great question and one we get asked all the time by new clients. In a nutshell, it depends on a variety of things. However, we will never coerce you into purchasing a new website before starting a new SEO campaign. Instead, we conduct a detailed and thorough review of your website, outlining any technical fixes or new functionality required.
If these new technical fixes and functionality costs outweigh the total cost of a new website, then we will explore that opportunity with you. In most cases, a client’s current website can easily be upgraded and improved to the required standards and we always prefer this option first if possible.
Absolutely! Although we are based in Liverpool and have many clients in the city and across the North West, we also serve clients nationwide and internationally, so we understand how to work with clients who are not local to us. Whether your business serves a regional audience or an international one, we have tried and tested local, national and international SEO strategies and campaigns we can deploy for you.
Like with any form of marketing, SEO is predominantly driven by your budget. If more budget is available, we can complete more work in a shorter timeframe, which in turn means you will see bigger and faster results more quickly. Here at Greyhound, our traditional SEO campaigns typically start at £750 per month. However, if you have a higher budget available, we will work with you to create an SEO campaign that generates maximum ROI for your budget.
Boost your businesses online visibility with one of our results-driven SEO campaigns that drives traffic and leads. Fill out our quick enquiry form below and let’s grow together!
