Our specialised eCommerce SEO campaigns will ensure your eCommerce store ranks highly in search engines, increases conversions and turbo-charges sales!
eCommerce SEO is an essential form of digital marketing for any eCommerce store, as it ensures your products can be found by customers who are shopping online.
Suppose your eCommerce store is not fully SEO optimised. In that case, it will automatically be at a disadvantage, not only in terms of website traffic but also in terms of competitive advantage.
Also, if you don’t have a decent amount of targeted website traffic that is actively looking for your products, how are you meant to make any sales?
This is why eCommerce SEO is the foundation on which all eCommerce marketing strategies are based.
When your eCommerce store is fully optimised, you not only maximise the amount of traffic to your store but also maximise product sales too.
With the boom in eCommerce seen over the last few years, eCommerce SEO has become one of the most complex, competitive and profitable digital marketing channels available to store owners.
Fortunately, we have been optimising eCommerce stores across a wide range of industries and countries for many years, so we know what works and what doesn’t.
We also know a thing or two about converting SEO traffic into sales! We don’t just optimise eCommerce stores to be a traffic magnet, we also optimise them to be a sales magnet too!
Whether your eCommerce store sells £1 or £1000 products, we have the eCommerce SEO knowledge and expertise to make your eCommerce store thrive!
Here at Greyhound Search Marketing, we only specialise in eCommerce SEO campaigns that achieve maximum ROI. Below are some of the fundamental stages we focus on.
One of the key fundamentals of a successful eCommerce SEO campaign is to conduct a thorough discovery session first.
During the discovery session, you will have the opportunity to meet the team that will be creating and managing your eCommerce SEO campaign.
Likewise, the team will have the opportunity to meet you and focus specifically on the KPIs and outcomes you want to achieve from the campaign.
A strong personal relationship at the beginning of any client campaign is essential for establishing professionalism, trust, respect and collaboration.
Once all the team introductions are complete, we begin a 'fact-finding' session that enables us to gain deeper insights into your business, your customers, your industry and your competitors.
Once we have identified all this information, we can then discuss and agree on reasonable and achievable KPIs, clarifying any final points or questions you may have before we get started on the campaign.
Now that the discovery session is complete and we have identified the campaign KPIs, it's time to start building the foundation of your eCommerce SEO campaign. The first of these building blocks is the 'research' phase.
During the research phase of your campaign, we will gain a comprehensive understanding of your business, products, customers, competitors, industry, and, most importantly, the high-traffic and converting keywords that users and customers are using to find your products.
Now that we have all the research data and insights at hand, we then segment them into actionable tasks that will underpin your eCommerce SEO campaign.
Now that the research phase of the campaign is complete, we can get started on the second building block of your eCommerce SEO campaign, which involves 'auditing' your current eCommerce store's SEO capability.
Some of the things we focus on in the audit phase are your technical SEO performance, your on-page SEO performance and whether there are any issues with your content or user experience.
We also conduct a deep audit of your off-page SEO performance, particularly if a search engine penalty may have impacted you due to a suspicious backlink profile or a negative SEO campaign.
Once we have completed our detailed and thorough audit phase, we collate and segment all insights, improvements and opportunities into an action plan.
These insights enable us to address quick wins immediately and schedule more complex tasks for specific times in your eCommerce SEO campaign.
As mentioned in the previous 'audit' phase, one of the first actual improvements we make to your eCommerce store is to implement all quick-win fixes and improvements we have identified in the discovery and audit phases of the campaign.
Quick wins can include anything from improving technical performance to enhancing product page imagery and content, refining page layouts for improved user experience, optimising checkout for increased sales conversion and implementing on-page and off-page SEO improvements.
Once we have addressed all quick wins, we can proceed with confidence, knowing that you should start to see the benefits of these fixes and improvements.
Meanwhile, we will work on implementing more long-term, complex or time-consuming SEO improvements to your eCommerce store.
Now that all the quick wins have been implemented and your eCommerce store is on its way to increased organic traffic, we analyse your eCommerce store to identify all user experience (UX) and conversion rate optimisation (CRO) improvement opportunities and implement them as quickly as possible.
This is because we want to maximise the conversion potential of every visitor into a customer.
We achieve this by enhancing your main navigation, page layouts, visuals, USPs, CTAs, and both cart and checkout processes.
By implementing UX and CRO enhancements early in the SEO campaign, we ensure your store generates maximum ROI when the campaign is more advanced and starts driving larger volumes of organic traffic.
Now that we have made UX and CRO improvements for maximum conversion potential, we need to start on the more complex aspects of your eCommerce SEO campaign. The first step is to enhance your technical SEO capability.
If your eCommerce store has poor technical SEO capabilities, then no matter what other SEO improvements we make, they will be from a position of weakness and will either yield minimal or, in most cases, no SEO benefit at all.
By addressing and improving your core web vitals, page load speed, URL architecture, web security and schema/structured markup, we not only encourage search engines to boost your SEO performance but also improve the user experience, which is key for sales conversion and brand trust.
Now that your eCommerce store has excellent technical SEO capabilities and performance, we focus on a unique eCommerce SEO opportunity to drive extra organic traffic from Google's shopping search engine, called 'Google Merchant'.
Similar to YouTube for videos, Google Merchant is a specialised search engine designed for eCommerce stores and their products.
Google now features its Merchant listings in the main organic search results pages, so not only can you get more organic traffic to your product pages but you can also boost your brand awareness too.
To maximise your Google Merchant performance, we will ensure that your product listings are SEO-optimised and that all your technical and data feeds, which power your Google Merchant performance, are also optimised.
Now that we have addressed and optimised your technical SEO capabilities and are generating additional organic traffic from Google Merchant's free listings, we can start making tangible improvements to your eCommerce store itself.
One of the core SEO fundamentals for any eCommerce store is ensuring all 'on-page SEO' functions are optimised.
Meta titles, meta descriptions, headings, subheadings, textual content, images, videos and internal links all need to be optimised as much as possible.
We will ensure that every on-page SEO function for your homepage, product pages, category pages, blog posts and other landing pages is optimised for maximum SEO performance.
Now that all of your on-page SEO functions are optimised to their maximum capability, we begin work on optimising your content.
When it comes to eCommerce, there is no more competitive market in the digital landscape. To succeed, both from an SEO and customer and sales perspective, you need to have fantastic content.
One of the core components of all successful eCommerce content is whether it satisfies the user's intent and conveys trust, authority and unique value (as per Google's own EEAT content quality guidelines).
In the content phase of the eCommerce SEO campaign, we will utilise the content insights from the audit phase and align them with our bespoke and tailored content guidelines, allowing us to make the necessary improvements.
We will also create new content to target additional keywords, drive traffic and provide extra value by addressing specific customer pain points.
Now that your content is optimised for maximum SEO performance and user experience, it's time to start growing your eCommerce store's 'off-page SEO' performance.
One of the best ways to do this is by 'attracting' backlinks to your eCommerce store.
Backlinks act like a vote of confidence in your eCommerce store and inform search engines about your store's popularity, which in turn helps rank your store at the top of the search results pages.
We attract strong backlinks by creating excellent content that informs and excites users, as well as reaching out and collaborating with other relevant websites and influencers in your industry.
By building backlinks correctly and organically, we not only improve your eCommerce store's long-term SEO performance but also ensure that your eCommerce store is not penalised by search engines for suspect and low-quality spam backlinks.
If you're new to eCommerce SEO, then you've likely heard about how AI is transforming the eCommerce SEO landscape.
Whether it's AEO (artificial engine optimisation) or GEO (generative engine optimisation), they are all the same thing: AI-generated search results.
These days, Google and Microsoft Bing use AI assistants (Google Gemini and Microsoft Co-Pilot) to help return results to users' search queries on their search engines.
While this may be great for users, it requires a slightly different approach to SEO for eCommerce stores.
The good news is that here at Greyhound, we have been working extensively on AI SEO for eCommerce stores and know what it takes to leverage this new traffic source for your eCommerce store.
Now that your eCommerce SEO campaign has been fully launched and is starting to generate results, the next step is to refine and evolve it using various feedback loops.
A great way to utilise feedback data is to create regular feedback sessions with you, the client, so that you can inform us of any additional changes, tweaks or focal points that will enable even better results or ROI from your eCommerce SEO campaign.
By ensuring robust feedback loops are in place, we can quickly react and adapt to any changes in your business, industry, customer demographics or search engine landscape with speed and precision.
One of the most under-appreciated and underutilised components of an eCommerce SEO campaign is the campaign performance report.
A campaign report not only provides data and insights on campaign performance and ROI, but when properly constructed, can also offer a range of additional customer and industry insights that can be used internally for other business-related decision-making.
Some of the data and insights we include in our campaign reports are KPI performance, organic traffic and keyword ranking performance, content and user-experience performance, user demographics insights and sales and conversion performance.
We also tailor our campaign performance reports to include the data and insights that are most important to you in a clear and easily understandable format.
We don't use standardised reports that are complex to understand or provide no real value to you.
eCommerce SEO campaigns, with their vast reach and low cost-per-sale, can be the make-or-break for eCommerce stores. Below are just some of the results you can expect from one of our high-performing eCommerce SEO campaigns.
Unless you have deep pockets with unlimited funds, especially if you’re a new eCommerce brand looking to maximise sales and conversions on a tight marketing budget, then an eCommerce SEO campaign is by far the most cost-effective ROI marketing strategy for you.
When it comes to eCommerce, especially if you have a lot of products and product category pages in your eCommerce store, the number of keywords and traffic you can target can become virtually limitless. This means SEO is the only real way to target all these keywords.
One of the most understated aspects of an eCommerce SEO campaign is the fact that not only is it the most cost-effective in terms of reach and ROI, but it is also one of, if not the highest converting, forms of digital marketing available to eCommerce brands right now and has been since the dawn of search engines began.
The main reason which enables SEO to drive such high-converting traffic and convert this traffic into sales is the ‘trust’ users and customers associate with eCommerce brands that rank highly in the organic search results.
As we mentioned earlier, due to the nearly limitless number of keywords an eCommerce SEO campaign can rank for, this automatically gives you a competitive advantage over your competitors who are not maximising their SEO performance.
Even if you don’t rank in the top results for your primary targeted keywords, you can still cumulatively attract a large amount of organic traffic by ranking highly for many keywords with small search volumes.
Similar to increasing competitive advantage, a well-targeted and executed eCommerce SEO campaign can also significantly increase your brand awareness.
The beauty of SEO is that it expands your eCommerce brand’s visibility to new users and customers you may not have known existed or couldn’t reach.
By leveraging the new user and customer base, combined with high rankings (trust), you can see how SEO can massively increase your brand awareness and performance.
We have mentioned a few times already how excellent SEO performance correlates with ‘trust’ in the minds of your users and customers.
When it comes to eCommerce, this is even more important.
As the eCommerce marketplace is highly competitive, with numerous competitors vying for your target users and customers, the ‘trust’ factor that comes from ranking highly for specific keywords can significantly impact sales and conversions for your eCommerce store.
If you have an eCommerce store, then you need an eCommerce SEO campaign to underpin its success; it’s as simple as that.
The reason for this is down to how competitive the eCommerce landscape is, regardless of industry or product type.
Whether you have a few products in your eCommerce store or thousands of products, SEO is undoubtedly the most cost-effective way to generate real return on your investment.
Real feedback from real clients – see why they trust us.
The most commonly used eCommerce platforms in operation today are Shopify, Magento, BigCommerce, WooCommerce and Wix. We have specialist, detailed knowledge and experience of optimising all these platforms for long-term eCommerce SEO success.
When it comes to eCommerce, SEO has always been, and still is, the most cost-effective digital marketing channel, as SEO reach is not restrained by spend like PPC campaigns and SEO is not contained like organic social media and email marketing campaigns. You can rank for any relevant keyword or search term and attract traffic to your store. eCommerce SEO takes longer to deliver results but over the long term, it by far generates the best ROI out of all digital marketing channels.
If you have just launched a new eCommerce store with no history or track-record, then an Commerce SEO campaign is essential. The reason for this is simply down to how competitive the eCommerce space is. If you don’t have a good eCommerce SEO campaign to boost your store’s reach and visibility, then you will be missing out on a huge amount of potential sales.
eCommerce SEO includes many facets of organic SEO. However, many SEO techniques are unique to eCommerce. It is also worth noting that an eCommerce user has completely different needs and intents than a standard user, so a specific eCommerce SEO approach is required.
No. We only work with clients who have their independent eCommerce store(s). Suppose you have your eCommerce store and also have an Amazon/eBay store. In that case, we can provide guidance and assistance on how to leverage these external stores to maximise your own eCommerce store’s SEO success.
Due to the highly competitive eCommerce marketplace and the fact that eCommerce stores are more complex than traditional websites, a significant amount of work is involved. As a result, our eCommerce SEO campaigns typically start at £1250 per month. If you have a larger budget available, we can complete more work each month, resulting in faster and better results. Either way, we will ensure you get maximum ROI for your eCommerce SEO budget.
We stand by our trust and loyalty to our clients and are happy to work as a collaborative team; however, we also appreciate that some clients prefer the security and peace of mind of a contract of terms and conditions. Therefore, we are happy to work on a contractual basis if this is the preferred option.
Increase your online sales with one of our conversion-driven eCommerce SEO campaigns. Drive more traffic, boost sales and grow your store. Complete our quick enquiry form below to get started!
