Our local SEO campaigns will make sure your business ranks highly in search engines for your local area. Be seen and generate leads from customers in your area!
Local SEO is an excellent way to target potential customers who are local to your business or within a specific target area.
With the advances in localised search and geo-targeting technology, search engines have become more adept at returning the best and most relevant results that match their users’ specific location needs.
If your business relies on local customers, a local SEO campaign is essential to stay ahead of local competitors.
Also, as search trends have evolved, local users are now more than ever searching for businesses local to them using location-specific keywords and keyphrases.
If your website is not optimised for these location-based searches, you will miss out on this lucrative traffic stream.
As search engines have evolved over the years, notably Google, localised search has become in effect its own traffic source with its own set of unique search results (also known as the ‘local pack’). This means a slightly different SEO approach is needed.
Fortunately, when it comes to local SEO, we know what works and what doesn’t.
Whether you’re a local restaurant looking to attract more customers or a tradesman seeking local clients, we understand the local SEO strategies that drive tangible results for your business.
By ensuring your website, brand and offline profile are fully optimised for local-based searches, your website can rank highly in the localised search results (local pack) and capture this lucrative traffic stream.
Creating a results-driven local SEO campaign that drives ROI involves a range of different steps. Below is an example of the strategy we use here at Greyhound Search Marketing.
Like with any successful partnership between client and agency, it all starts with a thorough and detailed discovery session.
As part of the discovery session kick-off, you get to meet our specialist SEO team, who will be executing your local SEO campaign.
Once all introductions have been made, we begin to familiarise ourselves with your brand, its background, the types of customers you serve and the local areas and regions you want to target.
Once we have all the relevant background information and campaign focus points outlined, we can then agree on campaign KPI's and address any final questions you may have before we proceed to the next phase of the pre-campaign - the research phase.
In the research phase of the pre-campaign, we look to drill deeper into your target customer demographics to ensure we target the right customers in your desired regions.
To do this, we first start by analysing your current customer demographics, target customer demographics and competition in the regions you want to target.
Once we have identified all the necessary customer and demographic data, we then formulate these insights into your local SEO campaign action plan so that we can get started on the first wave of actions in the campaign.
Now that the discovery and research phases of your local SEO campaign are complete and a campaign action plan has been created, it's time to get started on optimising one of the most critical aspects of local SEO, your NAP (name, address, postcode).
Your NAP visibility is essential as search engines like Google use this data to help understand your proximity to the target regions you want to operate in.
To optimise your NAP, we first need to ensure your NAP is not only correct but visible in the key places on your website that search engines look to capture this data.
Once we have optimised your NAP data on your website, we can then begin to move on to the next critical stage of a local SEO campaign - setting up and optimising your 'Google My Business' (GMB) profile.
Arguably, the most crucial aspect for a successful local SEO campaign (especially for Google) is to ensure you have a Google My Business profile that is both active and optimised so that it utilises the exact NAP data that is featured on your website.
In addition to ensuring your NAP data is correct, it is also essential to optimise all other categories in your Google My Business profile, including business bio, industry categories, contact details, opening hours and photos.
By fully optimising your Google My Business profile, we can ensure your brand/website shows up for relevant local keywords used by customers in your target regions.
Similar to organic SEO, one of the biggest drivers of local SEO performance is ensuring your website is featured on third-party websites, preferably with your NAP details.
This is why, as part of your local SEO campaign, we will get your business, website address and NAP data featured in relevant and trusted website directories.
Similar to how 'backlinks' work for traditional SEO campaigns, NAP data on directory websites (also known as 'citations') will help ensure your website ranks highly in local search results pages.
The bonus here is that many directories also allow a backlink to your website, further enhancing your traditional SEO performance.
Another key fundamental to a successful local SEO campaign is the volume and quality of reviews customers will leave on your Google My Business profile.
Customer reviews act in a similar way to backlinks and directory citations; they help search engines understand how trustworthy your brand and website are.
To ensure maximum performance of your local SEO campaign, we will optimise any current customer reviews and help you implement a process to encourage your customers to leave more reviews and higher-quality reviews.
Now that your local SEO campaign is live and generating results, we start drilling down further into the feedback data to identify any opportunities for further improvement or expansion of your target demographics.
We also seek your feedback from an internal business and operational perspective to determine if we can further enhance your local SEO campaign based on your internal data and insights.
Once we have evaluated all feedback data, we turn these insights into actions, prioritised accordingly, so we can start achieving even better results as quickly as possible.
Like with any form of digital marketing, you must understand the impact it has on your business and KPIs. A local SEO campaign is no different.
We will create a monthly report that includes all key data and insights, fully tailored to your unique needs, so that you can see the ROI you are getting from your local SEO campaign.
The side benefit of the monthly report is that you can then use the data and insights to gain a deeper understanding of your local customers' needs, enabling you to tailor your services accordingly.
One of the key benefits of a local SEO campaign is its ability to get your business in front of local customers in your target areas.
This, in turn, can help drive more targeted traffic to your website.
This is achieved by the local pack of search results, usually found at the top of the main search results pages.
By ranking highly in the local pack search results along with ranking highly in the main search results pages, you effectively get two opportunities for a user to click to your website, effectively increasing total traffic to your website.
As a local SEO campaign focuses on targeting users and customers in your specific locations, this increases the opportunity of ‘converting’ website traffic into sales and leads for your business.
With a tailored local SEO campaign, we not only target users and customers with the highest conversion potential but also ensure your website is aligned and targeted to these customers.
When the content and messaging on your website landing pages address the intent of your target users, you have a much higher chance of generating a conversion.
A local SEO campaign can enable a website to be featured twice in the search results, meaning more organic traffic, brand awareness and competitive advantage.
Suppose your competitors are only ranking in the main search results pages. In that case, you automatically gain a competitive advantage by ranking in the main search results page and the local pack; conversely, if your competitor focuses solely on ranking in the local pack.
By ensuring your local and traditional SEO performance is maximised and in harmony with each other, you automatically have a clear competitive advantage over your competitors.
Similar to increasing competitive advantage, creating and deploying a results-driven local SEO campaign automatically boosts your brand awareness as more users and customers find your website and business.
Another key element of brand awareness is the number of different keywords your website and brand rank for in local pack search results.
The more keywords your website ranks for locally, the more opportunities for new users to find your website and business.
Once your website is ranked organically at the top of the main search results page and the local pack, users and customers automatically consider your website and brand more trustworthy, further improving website traffic, engagement and conversions.
The reason users and customers allocate a stronger ‘trust’ signal to websites ranked at the top of the main search results page and the local pack is that users understand that only the best, most relevant and trustworthy websites/brands are featured at the top of the search results pages by the search engines themselves.
As local SEO campaigns are usually targeted at specific regional areas, the cost of a local SEO campaign is usually a lot cheaper compared to a traditional SEO campaign targeting the whole of the UK or further afield.
Suppose you are a local business targeting local customers. In that case, a local SEO campaign can get you a great return on your investment when it is set up correctly and optimised for maximum performance.
If you are a relatively new local business with no track record, a local SEO campaign is an effective way to increase visibility to target customers without breaking the bank.
Real feedback from real clients – see why they trust us.
A local SEO campaign is essential to attract nearby users and potential customers to your website. A local SEO campaign, when set up correctly and fully optimised, will ensure your website is at the top of local search results pages, so your website and business are firmly in front of these target users.
Unlike a traditional SEO campaign, which is significantly larger in scale and complexity, a local SEO campaign can start generating results faster. Once your GMB profile is fully optimised, it should start ranking highly and driving traffic and conversions quite quickly.
Yes, one of the unique benefits of a local SEO campaign is that it enables your business to be displayed in local and map searches. The goal is to get you ranking highly on both, so you benefit from both opportunities.
A local SEO campaign is targeted to a specific regional area. It utilises search engines’ unique local targeting facilities, whereas a traditional SEO campaign is more general and usually covers a broader area, such as the whole of the UK.
Yes, it is advisable to obtain as many positive customer reviews as possible, either on Google’s own review platform or third-party review sites like TrustPilot, as all search engines use customer reviews as a ranking signal for local SEO performance.
The good news is that we have systems in place to make the whole process easier, more efficient and quicker for your customers to leave reviews on your business profile.
Since a local SEO campaign targets specific regional areas and involves less work, it is generally more cost-effective than a traditional SEO campaign. Our local SEO campaigns typically start at £250 per month but this cost can increase if your target area is extensive or you wish to target multiple locations simultaneously.
Get found locally! Drive more customers to your business with one of our bespoke local SEO campaigns. Complete our quick enquiry form below and start growing your visibility!
